EMPLOYEE SATISFACTION IN DESTINATIONS OF SPA TOURISM IN SERBIA
DOI:
https://doi.org/10.5937/BIZINFO1502001PKeywords:
employee satisfaction, service, spa tourism, interpersonal relationsAbstract
In organizations of spa tourism (hotels, wellness and spa centers, rehabilitation centers), tourists and employees are referred to mutually cooperation in creating services, and how their interaction will be successful depends mostly on the ability of employees in service providing. In this regard, employees have directly and indirectly a major impact on the perception and satisfaction of tourists. Good business results originate from satisfied and loyal tourists as a result of the quality of service, and at the same time good service is the result of a process serving that depends primarily on satisfaction of employees, but also the motivation, knowledge and skills of their immediate managers. The paper presents the research results of the tourist destinations of spa tourism in Serbia in order to determine on which satisfaction indicator employees in spa centers are the most and the least consistent and the relation between characteristics of the subjects on the highest and lowest consent. By applying the methods of field research, a reserach was carried in the period from September 2013 until mid-April 2014, on a sample of 202 respondents. Based on collected data, we analyzed and presented results. The result shows that loyalty to the team contributes the most to the satisfaction of employees, while interpersonal relationships are the weakest contributors to satisfaction, as well as there are an influence of the subjects characteristics to observed indicators of employee satisfaction.
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References
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