DEVELOPMENT OF THE STRATEGIC PLANNING PROCESS NECESSARY FOR THE BUSINESS PERFORMANCE QUALITY IMPROVEMENT IN SMALL AND MEDIUM COMPANIES
This study shows model of strategic planning process development, which consists of the vision, mission and strategic goals, for the purpose of business performance quality improvement in small and medium enterprises. Conditions for establishing measurable business goals are formed by defining strategic plan, which is the precondition for monitoring the quality of company’s business performance. The first phase of this study referred to explaining the term and defining strategic management process. The second phase shows the process of making strategic plan for a selected company.
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