THE IMPACT OF ETHICAL INTERNAL COMMUNICATION ON OPINION OF PUBLIC MENU

  • Milena Sretić Univerzitet Privredna akademija u Novom Sadu, Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd
  • Vuk Mirčetić Univerzitet Privredna akademija u Novom Sadu, Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd
  • Mlađan Maksimović Univerzitet Privredna akademija u Novom Sadu, Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd
  • Darjan Karabašević Univerzitet Privredna akademija u Novom Sadu, Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd
Keywords: komunikacija, poslovna etika, korporativna komunikacija, reputacija

Abstract

The paper deals with the phenomenological study of the concept of business ethics and the harmonization of internal communication with the productivity of the organization and the positive opinion of the public opinion. The paper presents views on the influence of communication forms and the relation of communicators in relation to the effectiveness of operations. Among the main focus of human resource management in contemporary organizations is the way of communication and information flow in interpersonal relationships, but also among sectors, in order to maximize performance and profitability. Considering that the image of the organization that is actual in the perception of the target group is one of the factors that influence the market share and whether the members of the public opinion will be users or customers, the research part of the work was carried out in order to detect the influence of respecting the business ethics of contemporary organizations to create their business image.

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Published
2019-06-28