The influence of authentic food on the choice of tourist destination

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Ivana Janković
Miloš Ćirić
Vesna Vujasinović


Food is certainly one of the very important elements on every travel. Most tourists on their trips want to try something new and unusual. Authentic food is partly a representation of people’s culture as well as some particular regions. The aim of this paper is to see the extent which food has, being an important factor when it comes to tourists' choice of tourism destinations and whether they take a bit of it with them, in order to pass it on to someone else, as part of the gastronomic value they acquired at that tourist destination. Participants were tourists who visited Serbia (N = 55). Data were processed by descriptive method with the help of spss program. According to the gathered and analised data, a large number of respondents choose a tourist destination on the grounds of its authentic food and buys products that are characteristic for that region, thus indicating that they liked the food and that they would visit that specific destination again.


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Janković, I., Ćirić, M. ., & Vujasinović, V. (2020). The influence of authentic food on the choice of tourist destination . BizInfo (Blace) Journal of Economics, Management and Informatics, 11(2), 81–92.


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