The role and importance of gastronomic tourism in Serbia and Montenegro in the function of destination branding

Miloš Zrnić; Olivera Blagojević; Slobodan Čavić

doi:10.5937/bizinfo2301025Z

Authors

Miloš Zrnić Academy of Applied Studies Belgrade, College of Hotel Management, Serbia
Olivera Blagojević Faculty of Business and Tourism, Budva, Montenegro
Slobodan Čavić Academy of Applied Studies Belgrade, College of Hotel Management, Serbia

DOI:

https://doi.org/10.5937/bizinfo2301025Z

Keywords:

gastronomy tourism, brending destination, Serbia, Montenegro

Abstract

The aim of this paper is to research the attitudes and opinions of tourists about the importance of gastro tourism and gastronomic products in Serbia and Montenegro. The research was conducted in the period from July to September 2022. Methods used in this reserach were Chi square test, Mann Whitney U and Regression. The results of the research show that there is a difference in opinion about gastronomic tourism and gastronomic products between the respondents in Serbia and the respondents in Montenegro. Also, there are differences in the opinion of the respondents which city is best known for the gastronomic tourist offer in both countries. The obtained results can be used to improve the gastronomic offer of Serbia and Montenegro, which can lead to an even better positioning of both countries on the gastronomic map of Europe.

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