KEY VARIABLES IN ATTRACTIVENESS OF MONTENEGRO AS A TOURIST DESTINATION

Authors

  • Aleksandar Jokić Electric Power Industry of Serbia
  • Andrija Babović Business School of Applied Studies in Blace, Serbia
  • Goran Perić Business School of Applied Studies in Blace, Serbia http://orcid.org/0000-0001-7954-7663

Keywords:

strategy, tourist destination, destination attractiveness

Abstract

The development of tourism has the highest priority among all industries in Montenegro. Implementing strategy with core competiveness include significant and distinctive advantages comparing to surrounding countries, Montenegro will have an opportunity to supply advanced sustainable competiveness. Therefore, here is shown importance of key variables regarding attractiveness of Montenegro as tourist destination.

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References

Бакић, О., 2000. Маркетинг у туризму. Београд: Економски факултет.

Бакић, О., 2005. Маркетинг менаџмент туристичке дестинације. Београд: Чигоја штампа.

Бакић, О., Унковић, С., 1991. Маркетинг у туризму. Београд. Економски факултет.

Вуконић, Б., Кеча, К., 2001. Туризам и развој. Загреб: Микрорад.

Kotler, P., Bowen, T. J. and Makens, C. J., 2010. Marketing for Hospitality and Tourism. Fifth Edition. New Jersey: Pearson.

Стратегија развоја туризма у Црној Гори до 2020. године, 2008. Подгорица: Министарство туризма и заштите животне средине

Попеску, Ј., 2011. Менацмент туристичке дестинације. Београд: Универзитет Сингидунум.

VISIT MONTENEGRO, http://www.visit-montenegro.com

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Published

2013-12-29

How to Cite

Jokić, A., Babović, A., & Perić, G. (2013). KEY VARIABLES IN ATTRACTIVENESS OF MONTENEGRO AS A TOURIST DESTINATION. BizInfo (Blace) Journal of Economics, Management and Informatics, 4(2), 99–108. Retrieved from http://bizinfo.edu.rs/index.php/bizinfo/article/view/55

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