MARKETING FUNCTION IN FINANCIAL INSTITUTIONS

Authors

  • Jelena Veličković Business School of Applied Studies in Blace, Serbia
  • Marina Jovović Business School of Applied Studies in Blace, Serbia

Keywords:

marketing, financial institutions, financial services, consumer, market

Abstract

Market Economy is unthinkable without functioning of financial sector. Market is no more chaotic, nor unorganized, nor local. In this sense two processes are the most important: globalization and deregulation. Directing financial institutions on market competition , marketing has taken over one of the leading parts of forming their business policy. Financial institutions have changed their attitudes towards marketing. From the previous attitude that marketing is not for financial institutions, they have realized that this sector can not do without marketing.

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References

1. Ljubojević, Č., 2000., Marketing izazovi savremene banke, Svet finansija
2. Klarens, R., 2007., Marketing u finansijskim uslugama
3. Rose, P. i Hudgins, S., 2005., Bankarski menadžment i finansijske usluge, Data status, Beograd
4. Lovreta, S., Končar, J., Petković, J., 2005., Kanali marketinga, Ekonomski fakultet, Beograd
5. Radonjić, O., 2005., Struktura i osnovni principi funkcionisanja modernih finansijskih tržišta, Bankarstvo br. 1-4

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Published

2010-12-29

How to Cite

Veličković, J., & Jovović, M. (2010). MARKETING FUNCTION IN FINANCIAL INSTITUTIONS. BizInfo (Blace) Journal of Economics, Management and Informatics, 1(2), 107–112. Retrieved from http://bizinfo.edu.rs/index.php/bizinfo/article/view/99

Issue

Vol. 1 No. 2 (2010): BizInfo (Blace) Journal of Economics, Management and Informatics

Section

Articles

License

Copyright (c) 2010 BizInfo (Blace) Journal of Economics, Management and Informatics

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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