BizInfo (Blace) Journal of Economics, Management and Informatics <p align="justify">BizInfo (Blace) is scientific journal that prints out twice a year (at the end of June and December). The publisher of the journal is Academy of Professional Studies South Serbia, Department of Business Studies Blace, Serbia. First issue was published at 28.06.2010. Mission of the journal is presenting the latest theoretical and practical knowledge in the fields of economics, management, tourism, computer science and informatics.&nbsp;</p> en-US (Goran Perić) (Aleksandar Zakić) Mon, 28 Dec 2020 14:37:18 +0000 OJS 60 Influence of internet content on tourists decision to visit a cultural tourism destination <p><strong><em>Abstract: </em></strong><em>Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the local population. Nowadays, it is impossible to imagine the functioning of tourism without the Internet. Presenting the cultural offer of the destination via the Internet is a great challenge and requires exceptional commitment. The subject of research of this paper is the influence of Internet content on the decision of the tourists about the destination of cultural tourism they will choose. The aim of the research is to influence the internet content on tourists related to the cultural tourism of the destination and the possibility of attracting tourists to visit the destination based on the reviewed Internet content. The research involved 165 respondents who visited one of the cultural tourism destinations from the territory of the Republic of Serbia. The results of the research show that a higher level of quality of Internet content has a positive effect on tourists choosing a certain cultural tourism destination for travel and that Internet content in terms of information efficiency, interactivity and practicality has a significant positive impact on tourists' intentions to visit cultural tourism destination.</em></p> Sandra Dramićanin, Branislav Sančanin Copyright (c) 2020 BizInfo (Blace) Journal of Economics, Management and Informatics Mon, 28 Dec 2020 00:00:00 +0000 The impact of human resource management on business process improvement: an analysis within the MSMEs of the textile and clothing industry <p><em>Business process improvement is necessary given the need to satisfy consumers by delivering value-added products and services. The textile and clothing industry in the age of consumerism of textile and clothing products is facing the challenge of the constant need to meet and exceed consumer expectations. Establishing the practice of continuous business process improvement, especially within the micro, small and medium enterprises (MSMEs) of the textile and clothing industry, as the largest group of companies, is of particular importance in resisting these challenges. As the textile and clothing industry is labor-intensive and a large number of processes operate on the basis of direct engagement of human resources, there is a need to examine the impact of human resource management on the establishment of the practice of business process improvement in MSMEs. Within this paper, the impact of human resource management on the improvement of business processes was examined by applying regression analysis.</em></p> Andrea Dobrosavljević, Snežana Urošević Copyright (c) 2020 BizInfo (Blace) Journal of Economics, Management and Informatics Mon, 28 Dec 2020 00:00:00 +0000 Authentic leadership: women leaders in Serbia <p><em>Authentic leaders are people who are aware of themselves and own capabilities, who respect other people's opinions, perspectives and attitudes (about business and them as leaders), who are guided by high moral principles and practice transparency in business and communication with other employees. The aim of this research is to show are the women leaders in Serbia belong to the authentic type of leader and which of the characteristics of the authentic leader is the most common among them. In the research 113 women leaders from various activities from the territory of the Republic of Serbia participated. Of the total number of respondents, 31 results show an authentic leadership style, while only 3 results show a strong authentic style. Self-awareness is a dimension that stands out in relation to the other three and characterizes the largest number of women leaders. Further analysis showed that the greatest leadership potential in terms of authentic leadership has women who deal with services, have between 36-45 years and 10-15 years of work experience in the business in which they are engaged and have Bachelor’s degree. The society in Serbia is such that it prefers male leaders, the goal of this research is to show that women are excellent leaders based on their characteristics and to have the predisposition to become great authentic leaders.</em></p> <p>&nbsp;</p> Sandra Dramićanin, Snežana Mihajlov, Nebojša Pavlović Copyright (c) 2020 BizInfo (Blace) Journal of Economics, Management and Informatics Mon, 28 Dec 2020 00:00:00 +0000 Perspective of development of golf tourism in Croatia <p><em>Golf tourism represents an important part of a sports tourism offer of a destination. In the last couple of decades, it has been registering growth on European and world level. Golfers are characterized as tourists with high purchasing power which was an additional stimulus for tourist destinations to invest in developing golf tourism, in order to attract a large number of golf players, and that way increase the tourist turnover with particular emphasis on tourist consumption. The primary aim of this paper was to present the current state of golf tourism offer in Europe, as well as the state of golf tourism in the Republic of Croatia, as a European Union member with the use of data from secondary sources. Based on the findings the authors presented the developmental activities.</em></p> Romina Alkier, Tonći Jerak, Vedran Milojica Copyright (c) 2020 BizInfo (Blace) Journal of Economics, Management and Informatics Mon, 28 Dec 2020 00:00:00 +0000 The role and importance of marketing managers in the company’s business: the case of JS Planinka from Kuršumlija <p><em>Marketing management has undergone numerous changes in its development. The changing environment and internal conflicts have led to an increase in the importance of marketing and the complication of the roles of marketing managers. The original view of marketing as a function that deals with product promotion has grown into a business philosophy that permeates all departments and deals with building long-term relationships with customers. The aim of this paper is to consider the role and importance of marketing managers in companies with reference to AD Planinka from Kuršumlija. The paper will present the evolution of marketing from the founding of the company to the present day with an emphasis on the activities of marketing managers and their connection with internal and external clients. The change in the way of&nbsp;a company's management&nbsp;thinking has resulted in the positioning of marketing as an umbrella function that unites all others and determines the future direction of the company.</em></p> Marko Gasic, Ljubica Janjić, Slobodan Čavić Copyright (c) 2020 BizInfo (Blace) Journal of Economics, Management and Informatics Mon, 28 Dec 2020 00:00:00 +0000 The influence of authentic food on the choice of tourist destination <p><em>Food is certainly one of the very important elements on every travel. Most tourists on their trips want to try something new and unusual. Authentic food is partly a representation of people’s culture as well as some particular regions. The aim of this paper is to see the extent which food has, being an important factor when it comes to tourists' choice of tourism destinations and whether they take a bit of it with them, in order to pass it on to someone else, as part of the gastronomic value they acquired at that tourist destination. Participants were tourists who visited Serbia (N = 55). Data were processed by descriptive method with the help of spss program. According to the gathered and analised data, a large number of respondents choose a tourist destination on the grounds of its authentic food and buys products that are characteristic for that region, thus indicating that they liked the food and that they would visit that specific destination again.</em></p> Ivana Janković, Miloš Ćirić, Vesna Vujasinović Copyright (c) 2020 BizInfo (Blace) Journal of Economics, Management and Informatics Mon, 28 Dec 2020 00:00:00 +0000 The role and importance of product in the marketing concept of bank <p><em>Strategic manoeuvring of the product, price, distribution, and promotion, as elements of supply, is the essence of the marketing conception of modern banking. Occurrence and development of the global network has radically changed all elements of the marketing mix. By establishing a product range and with dynamic management of the changes in its structure, banks are consolidating their possibilities with clients’ needs. They are trying to offer as rich and readily available product range as can be achieved. They are aiming to adapt the supply in relation to the demands of existing and potential users as much as possible. The supply often exceeds the demand. Therefore, they try to never make decisions regarding the adjustment of the product without cooperating with the clients. Availability of different adjustable and competitive banking products established by the usage of information technologies is becoming the foundation of banking. Focusing on the client, well-rounded high-quality product supply, as well as constant innovations, represent the key factors of banks’ business success.</em></p> Jelena Veličković, Jasminka Đuričanin Copyright (c) 2020 BizInfo (Blace) Journal of Economics, Management and Informatics Mon, 28 Dec 2020 00:00:00 +0000 The impact of the COVID-19 pandemic on the advertising and sponsorship industry in sport <p>The globalization of today's market has conditioned that sport has today become one of the largest business and implies looking at the whole world as a possible market. There is no branch of industry that is not interested in cooperating with the sports industry or top sports clubs and athletes.The subject of this paper is the impact of the covid 19 pandemic on the advertising and sponsorship industry in sports. At a time when consumer indifference is becoming an increasingly insurmountable obstacle for the advertising industry, this branch of industry is facing an even bigger problem. At the same time, while many athletes and sports entities depend heavily on their sponsors, the vast majority of sporting events in the world have been canceled. Some athletes earn many times more from their sponsorship contracts than from professional contracts in their clubs, competitions, etc. Losing match revenue is another big concern for clubs and tournaments, especially smaller ones. It is not yet clear how the sports industry will overcome the problems caused by the pandemic, nor what kind of future awaits sports in the post-kovid 19 era.</p> Dejan Dašić, Miloš Tošić, Velimir Deletic Copyright (c) 2020 BizInfo (Blace) Journal of Economics, Management and Informatics Mon, 28 Dec 2020 00:00:00 +0000