Influence of internet content on tourists decision to visit a cultural tourism destination

  • Sandra Dramićanin University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia
  • Branislav Sančanin Nikola Tesla University, Union- Faculty of Management in Sremski Karlovci, Serbia
Keywords: cultural tourism, internet content, destination

Abstract

Abstract: Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the local population. Nowadays, it is impossible to imagine the functioning of tourism without the Internet. Presenting the cultural offer of the destination via the Internet is a great challenge and requires exceptional commitment. The subject of research of this paper is the influence of Internet content on the decision of the tourists about the destination of cultural tourism they will choose. The aim of the research is to influence the internet content on tourists related to the cultural tourism of the destination and the possibility of attracting tourists to visit the destination based on the reviewed Internet content. The research involved 165 respondents who visited one of the cultural tourism destinations from the territory of the Republic of Serbia. The results of the research show that a higher level of quality of Internet content has a positive effect on tourists choosing a certain cultural tourism destination for travel and that Internet content in terms of information efficiency, interactivity and practicality has a significant positive impact on tourists' intentions to visit cultural tourism destination.

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Published
2020-12-28
How to Cite
Dramićanin, S., & Sančanin, B. (2020). Influence of internet content on tourists decision to visit a cultural tourism destination. BizInfo (Blace) Journal of Economics, Management and Informatics, 11(2), 1-17. https://doi.org/10.5937/bizinfo2002001D