THE IMPACT OF AUTHENTIC LEADERSHIP ON THE COMMITMENT OF EMPLOYEES IN TRAVEL AGENCIES IN THE REPUBLIC OF SERBIA
Authentic leadership is the highest and most powerful level of leadership. An authentic leader is expected to create an atmosphere of security, loyalty and trust among members of the organization. Only under these circumstances can an individual and group within the organization progress. An authentic leader places his interest in the last place, and their environment and employees are motivated in the right way that what they know and love, can do in the best possible way. The purpose of the paper is to analyze the characteristics of the authentic leaders and their impact on the commitment of employees. The aim of the paper is to quantify the influence of authentic leaders on the commitment of employees in travel agencies. The results show that leaders' self-awareness, internalized moral and transparency directly affect the commitment of employees to travel agencies.
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