2026: Online First

Articles

• Big data and artificial intelligence in digital marketing

  Jovanka Vukmirović, Aleksandra Vukmirovic, Ivan Mandić, Predrag Sekulić, Ana Zekavica

  • Online first PDF

• From authenticity to competitiveness: local gastronomy as a development mechanism of tourism events in Montenegro

  Bojana Kalenjuk Pivarski, Zlatibor Milić, Dragana Novaković, Anita Mitrović Milić, Danica Radević

  • Online first PDF

• Investment in human capital: the importance of training and employee development in modern business

  Teodora Janjić, Ljiljana Arsić, Aleksandra Marković

  • Online first PDF

• Transformational leadership, organizational culture, and employee job satisfaction: an exploratory case study of a hotel group

  Lorena Dadić Fruk, Dragan Drlja

  • Online first PDF

• From automation to bounded cognitive partnership: a functional framework of artificial intelligence in accounting decision-making

  Stefan Milojević, Srđan Lalić, Marija Magdincheva-Shopova

  • Online first PDF

• Economic security of the Republic of Serbia in an era of global disruptions: macroeconomic resilience, social cohesion, energy and food security, and innovation capacity

  Igor Novaković, Jelena Manojlović, Jovana Vitošević

  • Online first PDF

• Regional differences in airline profitability: the impact of macroeconomic conditions, demand, and capacity dynamics

  Boško Rupić, Aleksa Panić, Stefan Milojević

  • Online first PDF

• Financial performance evaluation based on integrated MCDM MEREC–ARAS framework

  Marija Mladenović, Tijana Đukić, Darjan Karabašević, Gabrijela Popović, Pavle Brzaković

  • Online first PDF

• Generation Z and digital marketing - the new rules of engagement

  Stefan Krsmanović

  • Online first PDF

• Financial analysis: a tool for detecting manipulations in business operations of a company

  Dragan Cvetković, Miljana Barjaktarović, Sonja Žarković

  • Online first PDF