Preserving culinary heritage through sustainable tourism: Voices of local communities
DOI:
https://doi.org/10.71159/bizinfo250019DKeywords:
culinary heritage, sustainable tourism, rural communities, knowledge transmission, authenticityAbstract
This study explores how rural communities in Serbia preserve culinary heritage through sustainable tourism, focusing on the lived experiences of residents in Erdevik, Belo Blato, and Turija. Drawing on semi-structured interviews with local cooks, farmers, cultural organizers, and hospitality providers, the research examines the intergenerational transmission of food knowledge, community involvement in tourism, and the perceived impacts of tourism on cultural identity. Findings reveal that traditional food practices serve as a vital form of intangible heritage, sustained through embodied learning and storytelling. While tourism offers opportunities for cultural revival and economic development, participants also express concerns about authenticity and commodification. The study highlights the importance of community-led, culturally grounded approaches to heritage preservation, particularly in multiethnic rural settings. It contributes to broader debates on intangible heritage, authenticity, and sustainable development, offering practical insights for inclusive and resilient tourism planning.
Downloads
References
Barbora, G. (2022). Place branding for and through gastronomy. Gastronomy and Tourism, 6(3), 154–169. https://doi.org/10.3727/216929722X16354101932087
Belahsen, R., Naciri, K., & El Ibrahimi, A. (2018). Food security and women's roles in Moroccan Berber (Amazigh) society today. Maternal & Child Nutrition, 13(3), e12562. https://doi.org/10.1111/mcn.12562
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Chhabra, D., Healy, R., & Sills, E. (2003). Staged authenticity and heritage tourism. Annals of Tourism Research, 30(3), 702–719. https://doi.org/10.1016/S0160-7383(03)00044-6
Das, S., & Mishra, A.J. (2021). Dietary practices and gender dynamics: understanding the role of women. Journal of Ethnic Food, 8, 4. https://doi.org/10.1186/s42779-021-00081-9
Del Soldato, E., & Massari, S. (2024). Creativity and digital strategies to support food cultural heritage in Mediterranean rural areas. EuroMed Journal of Business, 19(1), 113–137. https://doi.org/10.1108/EMJB-05-2023-0152
Dominik, P. (2020). Food tourism as a tool for intergenerational transfer of culinary traditions. Geography and Tourism, 1(8), 115–124.
Filipiak-Florkiewicz, A., Topolska, K., & Florkiewicz, A. (2022). Regional gastronomy and the preservation of culinary heritage. In: Hernik, J., Walczycka, M., Sankowski, E., & Harris, B.J. (Eds.) Cultural Heritage—Possibilities for Land-Centered Societal Development. Environmental History, vol 13. Springer, Cham. https://doi.org/10.1007/978-3-030-58092-6_7
Giampiccoli, A., & Kalis, J.H. (2012). Tourism, food, and culture: community-based tourism, local food, and community development in Mpondoland. Culture, Agriculture, Food and Environment, 34(2), 101–123. https://doi.org/10.1111/j.2153-9561.2012.01071.x
Gree, S. (2011). Heritage and empowerment: community-based Indigenous cultural heritage in northern Australia. In: Waterton, E., & Watson, S. (Eds.) Heritage and Community Engagement - Collaboration or Contestation? Routledge, London.
Grubor, B., Kalenjuk Pivarski, B., Đerčan, B., Tešanović, D., Banjac, M., Lukić, T., Živković, M.B., Udovičić, D.I., Šmugović, S., Ivanović, V., Ćirić, M., & Ćirić, I. (2022). Traditional and authentic food of ethnic groups of Vojvodina (Northern Serbia)—Preservation and potential for tourism development. Sustainability, 14, 1805. https://doi.org/10.3390/su14031805
Hollowell, J., & Nicholas, G. (2009). Using ethnographic methods to articulate community-based conceptions of cultural heritage management. Public Archaeology, 8(2–3), 141–160. https://doi.org/10.1179/175355309X457196
Janhonen, K., Torkkell, K., & Makela, J. (2018). Informal learning and food sense in home cooking. Appetite, 130, 190–198. https://doi.org/10.1016/j.appet.2018.08.019
Janković, I., Ćirić, M., & Vujasinović, V. (2020). The influence of authentic food on the choice of tourist destination. BizInfo Blace, 11(2), 81-92. https://doi.org/10.5937/bizinfo2002081J
Joshi, R., Tamrakar, A., & Magaiya, B. (2021). Community-based participatory approach in cultural heritage reconstruction: A case study of Kasthamandap. Progress in Disaster Science, 10, 100153. https://doi.org/10.1016/j.pdisas.2021.100153
Jovičić Vuković, A., & Terzić, A. (2020). Gastronomy and regional identity: Balkan versus National Cuisine. In: Peštek, A., Kukanja, M., & Renko, S. (Eds.) Gastronomy for Tourism Development, Emerald Publishing Limited, Leeds. https://doi.org/10.1108/978-1-78973-755-420201002
Kalenjuk Pivarski, B., Grubor, B., Banjac, M., Đerčan, B., Tešanović, D., Šmugović, S., Radivojević, G., Ivanović, V., Vujasinović, V., & Stošić, T. (2023). The sustainability of gastronomic heritage and its significance for regional tourism development. Heritage, 6(4), 3402–3417. https://doi.org/10.3390/heritage6040180
Kalenjuk Pivarski, B., Šmugović, S., Tekić, D., Ivanović, V., Novaković, A., Tešanović, D., Banjac, M., Đerčan, B., Peulić, T., Mutavdžić, B., Lazarević, J., & Vukelić, N. (2022). Characteristics of traditional food products as a segment of sustainable consumption in Vojvodina’s hospitality industry. Sustainability, 14(20), 13553. https://doi.org/10.3390/su142013553
Lee, A.H.J., Wall, G., & Kovacs, J.F. (2015). Creative food clusters and rural development through place branding: Culinary tourism initiatives in Stratford and Muskoka, Ontario, Canada. Journal of Rural Studies, 39, 133–144. https://doi.org/10.1016/j.jrurstud.2015.05.001
Lee, K.S. (2023). Cooking up food memories: A taste of intangible cultural heritage. Journal of Hospitality and Tourism Management, 54, 1-9. https://doi.org/10.1016/j.jhtm.2022.11.005
Li, H., Leng, X., Hu, J., Cao, A., & Guo, L. (2023). When cooking meets confucianism: Exploring the role of traditional culture in cooking energy poverty. Energy Research & Social Science, 97, 102956. https://doi.org/10.1016/j.erss.2023.102956
Luca, D.S. (2024). Exploring agricultural heritage landscapes in the Balkans: Insights from the Danube Delta and the Valley of Roses. Central European Journal of Geography and Sustainable Development, 6(2), 50–75. https://doi.org/10.47246/CEJGSD.2024.6.2.4
Mahfud, T., Mulyanu, Y., Indartono, S., & Setyawati, R. (2018). Community-based tourism development: foodies community strategy to culinary tourism development in Balikpapan-Indonesia. Journal article: Ottoman: Journal of Tourism and Management Research, 3(2), 274–289.
Matta, R. (2019). Mexico’s ethnic culinary heritage and cocineras tradicionales (traditional female cooks). Food and Foodways, 27(3), 211–231. https://doi.org/10.1080/07409710.2019.1646481
Miton, H., & DeDeo, S. (2022). The cultural transmission of tacit knowledge. Journal of the Royal Society Interface, 19, 20220238. https://doi.org/10.1098/rsif.2022.0238
Mosko, J.E., & Delach, M.J. (2020). Cooking, creativity, and well-Being: An integration of quantitative and qualitative methods. The Journal of Creative Behavior, 55(2), 348–361. https://doi.org/10.1002/jocb.459
Nagina, R., Kaur, J., & Bhalla, P. (2025). Preserving traditional recipes and methods in the culinary world: Strategies, challenges, and success stories. In: Rana, V.S., Raina, A. & Bathla, G. (Eds.) Global Sustainable Practices in Gastronomic Tourism (pp. 403–428). IGI Global. https://doi.org/10.4018/979-8-3693-7096-4.ch024
Novoa, M. (2022). Insurgent heritage: Mobilizing memory, place-based care and cultural citizenships. International Journal of Urban and Regional Research, 46(6), 1016–1034. https://doi.org/10.1111/1468-2427.13143
Obradović, M., Panić, A., Kostić, M., Brdar, I., & Radović, N. (2023). Traditional food products and region recognition: Importance of geographical indication of origin in case of branding the tourist region of Western Serbia. BizInfo Blace, 14(1), 33-44. https://doi.org/10.5937/bizinfo2301033O
Park, E., & Widyanta, A. (2022). Food tourism experience and changing destination foodscape: An exploratory study of an emerging food destination. Tourism Management Perspectives, 42, 100964. https://doi.org/10.1016/j.tmp.2022.100964
Parveen, R. (2016). Food to remember: culinary practice and diasporic identity. Oral History, 44(1), 47–56.
Paunić, M., Kalenjuk Pivarski, B., Tešanović, D., Novaković, D., Šmugović, S., Šarenac, N., Ivanović, V., Mlinarević, P., & Marjanović, J. (2024). Gastronomic Identity Factors in the Function of Sustainable Gastronomy: A Case Study of Tourist Destinations in the Republic of Serbia and Bosnia and Herzegovina. Sustainability, 16(19), 8493. https://doi.org/10.3390/su16198493
Peštek, A., & Činjarević, M. (2014). Tourist perceived image of local cuisine: the case of Bosnian food culture. British Food Journal, 116(11), 1821-1838. https://doi.org/10.1108/BFJ-01-2014-0046
Petrović, M.D., Vujko, A., Gajić, T., Vuković, D.B., Radovanović, M., Jovanović, J.M., & Vuković, N. (2018). Tourism as an approach to sustainable rural development in Post-Socialist Countries: A comparative study of Serbia and Slovenia. Sustainability, 10, 54. https://doi.org/10.3390/su10010054
Ripp, M., & Rodwell, D. (2018). Governance in UNESCO World Heritage Sites: Reframing the Role of Management Plans as a Tool to Improve Community Engagement. In: Makuvaza, S. (Ed) Aspects of Management Planning for Cultural World Heritage Sites. Springer, Cham. https://doi.org/10.1007/978-3-319-69856-4_18
Rivza, B., Foris, D., Foris, T., Privitera, D., Uljanova, E., & Rivza, P. (2022). Gastronomic heritage: A contributor to sustainable local tourism development. GeoJournal of Tourism and Geosites, 44(4), 1326–1334. https://doi.org/10.30892/gtg.44418-950
Ruiz Pulpón, Á.R., & Cañizares Ruiz, M.d.C. (2020). Enhancing the territorial heritage of declining rural areas in Spain: Towards integrating top-down and bottom-up approaches. Land, 9, 216. https://doi.org/10.3390/land9070216
Sidali, K. L., Kastenholz, E., & Bianchi, R. (2013). Food tourism, niche markets and products in rural tourism: combining the intimacy model and the experience economy as a rural development strategy. Journal of Sustainable Tourism, 23(8–9), 1179–1197. https://doi.org/10.1080/09669582.2013.836210
Snyman, S., & Bricker, K.S. (2021). Living on the edge: benefit-sharing from protected area tourism. In: Snyman, S., & Bricker, K.S. (Eds.) Living on the Edge - Benefit-Sharing from Protected Area Tourism, Routledge, London. https://doi.org/10.4324/9781003145516-1
Snyman, S., Fitzgerald, K., Bakteeva, A., Ngoga, T., & Mugabukomeye, B. (2023). Benefit-sharing from protected area tourism: A 15-year review of the Rwanda tourism revenue sharing programme. Frontiers in Sustainable Tourism, 1, 1052052. https://doi.org/10.3389/frsut.2022.1052052
Soccali, G., & Cinà, G. (2020). Heritage Policies in the Neoliberal Arena: Spaces of Exclusion and Gentrification in Urban World Heritage Sites. The Historic Environment: Policy & Practice, 11(2–3), 282–306. https://doi.org/10.1080/17567505.2020.1741152
Sosa, M., Aulet, S., & Mundet, L. (2021). Community-Based tourism through food: A proposal of sustainable tourism indicators for isolated and rural destinations in Mexico. Sustainability, 13(12), 6693. https://doi.org/10.3390/su13126693
Stone, M. J., Soulard, J., Migacz, S., & Wolf, E. (2017). Elements of memorable food, drink, and culinary tourism experiences. Journal of Travel Research, 57(8), 1121-1132. https://doi.org/10.1177/0047287517729758
Vuksanović, N., & Demirović Bajrami, D. (2020). Image of local cuisine as part of a rural tourism offer. In: Peštek, A., Kukanja, M., & Renko, S. (Eds.) Gastronomy for Tourism Development, Emerald Publishing Limited, Leeds. https://doi.org/10.1108/978-1-78973-755-420201006
Vuksanović, N., Demirović Bajrami, D., Petrović, M.D., Radovanović, M.M., Malinović-Milićević, S., Radosavac, A., Obradović, V., & Ergović Ravančić, M. (2024). The role of culinary tourism in local marketplace business—New outlook in the selected developing area. Agriculture, 14, 130. https://doi.org/10.3390/agriculture14010130
Wasela, K. (2023). The role of intangible cultural heritage in the development of cultural tourism. International Journal of Eco-Cultural Tourism, Hospitality Planning and Development, 6(2), 15–28. https://doi.org/10.21608/ijecth.2024.297283.1004
Wenzel, A. (2016). Eating together, separately: Intergroup communication and food in a multiethnic community. International Journal of Communication, 10, 620–641.
Yan, W.-J., & Chiou, S.-C. (2021). The safeguarding of intangible cultural heritage from the perspective of civic participation: The informal education of Chinese embroidery handicrafts. Sustainability, 13, 4958. https://doi.org/10.3390/su13094958
Zhang, T., Yin, P., & Peng, Y. (2021). Effect of commercialization on tourists’ perceived authenticity and satisfaction in the cultural heritage tourism context: Case study of Langzhong ancient city. Sustainability, 13, 6847. https://doi.org/10.3390/su13126847
Downloads
Published
Issue
Section
License
Copyright (c) 2025 BizInfo Blace

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.






