The impact of green internal communication on employees’ satisfaction
DOI:
https://doi.org/10.5937/bizinfo2202083MKeywords:
green internal communication, employees’ satisfaction, internal green marketingAbstract
The more satisfied employees lead to more satisfied consumers and better organizational performance. Therefore, successful organizations are constantly looking for new ways to improve satisfaction of employees. One of them is green internal communication observed from perspective of internal green marketing. As there is a lack of empirical research in this field, this paper examines the impact of green internal communication on employee satisfaction. For the needs of the paper, data were collected from 177 employees in different organizations operating in the Republic of Serbia. For testing the assumption, correlation-regression analysis was applied. The results showed the positive, direct and significant impact of green internal communication on employees' satisfaction. This paper contributes to better understanding of the role of green internal communication in the internal green marketing concept and its impact on employees' satisfaction. The results can be useful to managers in the development of green internal communications in order to spread the green value of the organization and improve employees’ satisfaction.
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