DEVELOPMENT OF RURAL TOURISM IN THE REPUBLIC OF SERBIA
Tourism is at milestone stage of development. The mass, the existence of a large number of competitors and the market saturation is increasingly replaced by personalization, special interests and a significant concentration on non-standard tourism products. Unique tourism products (among which stands out the rural tourism product) have become highly appreciated by tourists who want to escape from uniformity offered by globalization and contemporary life in urban city centers. Therefore, in a number of countries, considerable attention is paid to rural tourism which recorded a constant growth rate of tourism demand and constitutes one of the important components of the development of not only tourism, but also rural areas in general. In Republic of Serbia, it is still not carried out adequate possibilities at its disposal. The subject of this paper is to present the historical development of rural tourism in our country, analyzing the material base and tourist traffic, as well as limiting factors preventing dynamic development of this economic activity.