• Predrag Ubavić AD Planinka, Kuršumlija
Keywords: tourism, tourist market, tourist market research, methods of the research.


Tourist market, as any other market, is a place where demand and offer meet. Researching the tourist market enables to define more precisely requirements, motives and tourist behaviour, in order to realise whether there is and in what amount a demand for products and services of a tourist company. During the tourist market research it is necessary to especially take into consideration: basic characteristics of tourist market, the contents of research procedure itself, as well as the methods of the research. The final objective of the tourist market research is to obtain information according to which the management of a tourist company will make adequate business decisions referring to solving concrete business issues, what will decrease the business risk to some reasonable scope.


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How to Cite
Ubavić, P. (2012). TOURIST MARKET RESEARCH. BizInfo (Blace) Journal of Economics, Management and Informatics, 3(1), 43-51. Retrieved from